Specter, the company behind the cutting edge Specter 1 speed pedelec, approached us for the design of a new site and digital brand in anticipation of the launch of their Long Range model. Apart from their logo, no brand assets had yet been established, so we were tasked with creating a minimalist brand that mainly focuses on the progressive design of the bicycle.

The subdued typography emphasizes the technical ingenuity of the e-bike, and their atmospheric photography immediately makes it clear that the Specter 1 is not just any other speed pedelec. On the website, in the online configurator, on social or in ads, we put the unique features and design of the Specter 1 in the forefront. 

Rethink the speed pedelec.